According to a recent story in the Metro the fastest growing language in Europe is Nerdic, a collection of buzz words and phrases used by computer geeks to describe new gizmos. A hundred new words a year are added to Nerdic, which contains all three core elements that define a language – words, phrases and pronunciations.
Working in the high tech public relations world we are all familiar in our office with the many terms and acronyms used by techies when describing their technologies. I have always prided myself in trying to make technology understandable by running the mum and dad test (would they understand what I am talking about). Although these buzz words are being more widely used it is also important not to get blinded by using them and remember that it is the story that is important and not the technology.
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