I have worked on inviting the media to a number of hospitality events over the past few months and now that I have completed the last of them I have been wondering just how effective they actually are? I have always been of the school of thought, that hospitality events are an excellent way to build relationships with the media. They offer a great foot in the door when trying to meet someone for the first time or to build a relationship but I am increasingly finding them hard work. Is this just me or are any of you guys and gals out there experiencing a similar trend?
I have worked on generating interest with the media to attend some fantastic events recently which I am sure that a few years ago I would have found journalists biting my hand off to attend. Is it just a simple fact that journalists now have to be far more accountable for their existence as a staff writer and are now less interested in going to the latest big match / cocktail party to meet new contacts or just bad timing?
I would love to hear some of your experiences / opinions.