Most people in the Berkeley PR office use LinkedIn to keep track of journalists, clients as they move around and potential new business leads but I never hear too many people refer to LinkedIn as fondly as other social media tools. I often think that this is strange, considering that the core principles of the brand is that it helps connect people, yet it is one that hasn’t really taken the step to engage with its audience.
I have in the past rather unfairly heard it referred to as the business tool people use when they have been made redundant, which however hash does reflect the fact that people don’t have a relationship with the tool in the sameway they do with Twitter and Facebook. Most professionals have a LinkedIn account which they have populated with information about their working life and education but most don’t bring the personality of that individual to the front. I have linked to many people who are brilliant, influential and a great laugh face to face, but by reading their profile alone would feel they were pretty uninspiring.
That said I spotted a Tweet from Andrew Smith (@andismit) earlier this week about the new LinkedIn applications and decided to investigate. I have to say that I am impressed and there are a number of cool features which are all really easy to apply to your LinkedIn profile and can quickly add some much needed personality with minimum effort. These include:
* My Travel – See where your LinkedIn network is traveling and when you will be in the same city as your colleagues
* Slideshare Presentations – You can upload & display your own presentations, check out presentations from your colleagues
* Company Buzz – Shows you the twitter activity associated with your company.
* Box.net files – Lets you share content on your profile, and collaborate with friends and colleagues
* Blog Link – Blog Link helps you, and your professional network, stay connected
* Huddle – Gives you private, secure online workspaces packed with simple yet powerful project, collaboration and sharing tools for working with your connections
* Google Presentation – Upload a .PPT or use Google’s online application to embed a presentation on your profile
* WordPress – you can sync your WordPress blog posts with your LinkedIn profile, keeping everyone you know in the know
* Reading List by Amazon – Extend your professional profile by sharing the books you’re reading with other LinkedIn members.
Unfortunately, I haven’t had time to play with all of these but I have installed the WordPress and Company Buzz apps which I really like. However, what I would like to see if an extension of the work that they have done with Twitter and see if you could link the status bar with your Twitter account. It would save me a whole heap of time and also help keep my profile fresh.