Just arrived home after a long day to see a package waiting for me. When I opened it I was delighted to see it was my copy of Tribes – we need you to lead us by Seth Godin. I ordered this book a few months ago when I joined Seth’s social network Triiibe.
However, upon looking further I found a letter from Seth saying that becuase I had signed up to buy his book without knowing a great deal about it he was providing this copy to me free of charge, early, and ahead of the copy I had actually paid for. The idea being that in two weeks time when my actual copy arrives, I should have read the book and will be in a position to help spread the word by giving a copy away.
The theme of the book is that a tribe is any group of people, large or small who are connected to one another, a leader, and an idea. Now the internet has eliminated the barriers of geography, cost and time and with the help of blogs and social networking sites we are seeing existing tribes grow and enabling new tribes to be born.
Anyway, I can’t wait to read the book, and nice piece of marketing to spread the word.