I have particularly enjoyed working on the Buying PR series of interviews recently as it has proved to be an insightful view into client side. This week I have interviewed Nicola Green, head of media and communications at O2.
I personally think that Nicola’s answers demonstrate her passion for the industry and as someone who works client side, how important attention to detail is. Her response to why she works with a PR agency is one I agree with. “A good agency should be the extra eyes and ears of the in-house PR team.”
Please note that Nicola isn’t a client of my PR agency Berkeley PR, so there is no bias in her responses.
Name and title: Nicola Green, Head of Media and Communications, O2
What it does: Telecommunications Company
Paul Stallard: Have you ever worked at a PR agency?
Nicola Green: Yes – I’ve worked for several. I always knew I wanted to work in PR and that I would need to have as much experience as possible. I first worked for a PR agency when I was 16 as part of my school work experience. Back in the spray mounting days!
PS: How did you choose your current agency?
NG: We actually work with several agencies, all of whom were selected following a thorough pitch process. We invite each agency to respond to a brief outlining a business problem that needs to be addressed through PR.
Care, creativity and chemistry. I like to understand the thought process behind the response and also like to give each agency the chance to demonstrate creativity. Chemistry is important too – getting on as a true team is really important. An agency is only as good as the people that work for it. Continue reading