Great story on the BBC about why people need to engage their brain before they start Tweeting. I follow about 700 people and it always amases me the amount of PR professionals who post inappropriate things. It is always amusing but I also always cringe.
If there are any PR professionals still looking for how to get the best out of Twitter check out this post by Genesis Davies which lists a whopping 105 different apps.
Following on from my last post Nick Booth has stepped up again with a classic Response Source. As a number of PRs on Twitter have said this afternoon….Nick Booth you are King of Response Source! Below is his latest effort in full. Very funny…oh and if you can help Nick drop him a line, I’m sure he would be happy to hear from you.
Two years ago, Ann Robinson turned up to an awards do with a permanently surprised expression, as if someone had goosed her in a wind tunnel. All the newspapers turned downy my story idea – Ann Robinson’s had a facelift – but three days later, they all ran a piece about her announcement. The BBC has a story today about Spinvox, that I was pitching two years ago! Damn! So: I’m warning you there’s no guarantee this feature I’m proposing will definitely run. But here goes: Are ‘green’ products a total con? Can we bench test them? Which work and which don’t?
Here’s money I’ve personally wasted on ‘saving the planet’.
Solar car battery charger (£20)
Solar mobile phone charger (freebie, worth 49 quid)
Wind up radio
Wind up phone charger
All useless. None of them could generate enough power to torture a midge. Not to mention the wormery (it just filled up with old food) and a compost heap that attracted mice. Has anyone else invested in a green/wind/solar product that was a dud? How much did you spend? How useless was it? Do any solar products actually work? Anyone got a wind turbine that actually generates power? Can anyone give me a demo of a product that works?
I will happily wire my goolies to a wind turbine, confident that it won’t deliver a fatal electric shock – if anyone wants to arrange that. (It could be a good photo op) (Press release: South American fascist torturers are lowering their carbon footprint, with wind turbine driven electric shock torture racks….) I’m hoping to benchmark the reliability, or otherwise, of green products, and sell the story.
But don’t ask me when the deadline is. I don’t know yet.
I am pleased to introduced Lem Bingley for this week’s Meet the Media interview. He is the editor in chief of the Business Technology Group at Incisive Media. The group’s publications are: Computing, V3.co.uk (formerly VNUnet.com), BusinessGreen.com, CRN and its web site ChannelWeb.co.uk, and The Inquirer……in other words he is a busy boy.
Lem has provided an extremely insightful look into the changes to Computing and the recent V3 re-branding. He also has some interesting views on how social media is changing modern journalism.
Paul Stallard: Have you ever done any PR work and if yes what was the experience like?
Lem Bingley: My job involves shepherding the long-term reputation of the group’s different brands, so there’s an aspect of PR to it. I’ve written a few press releases along the way, and worked with proper PR professionals on internal and external messaging.
Last year we made some major changes to Computing both online and in print, which were not without risk. Good comms was a major factor in the success of that project. We explained the changes and the motivation behind them separately to each relevant constituency: readers, advertisers, sales staff, editorial staff and of course the PR community. A poorly communicated message could have damaged the brand, but fortunately that didn’t happen. Thankfully the project strengthened Computing, as it was intended to do.
More recently we have rebranded VNUnet.com, which is now called V3.co.uk, and again we have worked hard to ensure that the change is understood as a part of an ongoing process of improvement and investment. Fortunately V3.co.uk is a great name – certainly easier to remember and to spell than VNUnet – so it makes the messaging easier.
Those were quite high-profile efforts, but we also do quieter comms – we have just soft-launched the Asia edition of BusinessGreen.com at http://www.businessgreen.asia/
I certainly have a greater respect for PR professionals as a result of this kind of experience, and a better understanding of all the hidden paddling required for serene and swan-like progress.
PS: How has the increase of social media affected traditional journalism?
LB: Personality is becoming more important in journalism. As a reader, it is becoming easier to follow the output of a writer you chime with, and to maintain that attachment if they happen to change jobs. This will alter the way we think about brands online. Continue reading