This is pretty old (from 2007) but I hadn’t come accross it until Lem Bingley, editor in chief of the business technology group at Incisive told me about it today. I was interviewing Lem for my meet the media series (live next week) when he pointed me in the direction of this piece of footage of Ben Cohen at Channel 4 being interupted by Apple. Be careful, it is painful to watch.











