Bill Murray says...
Following a post the other day about a new tool I found online which offered junior or budding PR professionals the chance to have their media pitches reviewed I set one of my team about trying it out. I felt it was a cool concept but didn’t want to just write about it without trailing it. I had initially said that I would show the results on the Berkeley PR blog but decided in the end to not bother.
Why? Well to put it simply it does exactly what it says on the tin…sucks.
After preparing a pitch, my colleague emailed it to them and waited for his feedback. This arrived in the form of an email saying, thanks for the pitch but we no longer offer this service….but we can review it for a fee.
Cool concept but unfortunately not quite the response I was expecting. So if you are a student or someone thinking about how to pitch the media I wouldn’t bother with this site and would instead recommend that you read some of my meet the media interviews. The personal touch always goes a lot further and if have listened to a journalist and know what they are looking for writing a pitch is always that bit easier.
View Paul Stallard's profile
Paul,
In the ‘PR’ industry, really there are many such folks out there and they seem to be making all such tall claims without delivering a bit of it.
I think there’s a learning for all of us in what you mentioned above. They key elements to a good pitch are personalization, simplicity and most importantly awareness about your pitching point in the media.