PR Week header
As regular readers of this blog will know I am always over the moon to achieve coverage for my clients but also love it when Berkeley PR see’s its name in lights. So last week I was delighted when my post on the Berkeley PR blog was included in this weeks best of the technology PR blogs section in PR Week. Check out my original post about radio PR and see the coverage here. Thanks to the team at PR Week for helping to kick start my weekend with that one.
There are also two other posts by heroes from the PR world. Melanie has writen a nice post about Twitter and Chris wrote about….er, Twitter also. That said, please add these two to your reading list/blog roll. I did over a year ago and have never regretted it. They both write informative and fun blogs and are always worth a visit.
Work for free?
At Berkeley PR we are lucky enough to have the opportunity to work with some smart clients who are not only a pleasure to work with but also push and help us grow. I have been talking with one of my clients recently about how much they hate to pitch for free (a given in the PR world) as they see it as a way for a potential client to steal their good ideas.
Unfortunately, in these tough economic times I can’t imagine too many potential clients paying for the chance to hear you pitch for their business. In actual fact, I am finding that more are asking you to work for a reduced fee to prove yourself. If the client is interesting enough then more often than not we will take up the challenge.
Are you mad I hear you scream! The reason I am willing to do this is because I am so confident that we can do a brilliant job for our clients that I am happy for us to over service an account or work for a reduced fee if it results in a long term relationship. Projects don’t interest us - long term campaigns do, as they allow us to demonstrate the benefit of PR.
That said, my colleague and fellow blogger at the Berkeley blog, Luke Davies showed me a post which made me laugh a great deal. This post shows an exchange of emails between someone asking a design agency for some free consultancy and the replies. I particularly liked the great use of pie charts.
It is quite long but well worth a read if you fancy a chuckle.