I was looking at where my traffic had come from this afternoon on the blog and saw that quite a few had been directed from the WIRED blog.
Intrigued I followed the link back to see that it was written by David BakerS who had participated in one of my meet the media interviews.
Apparently one of the questions I asked him about whether he had changed his writing style at all to incorporate SEO struck a cord. At the time he asked what is SEO but has subsequently been looking into the power of this practice and how it can help businesses and more importantly journalists. As David says:
It’s easy for Silicon Roundabout types to be snooty about the SEO business. It somehow challenges the purity of what they are trying to do. But then you go home and casually find a plumber by typing not much more than “plumber” in the little box in Firefox, and you see there’s something in it after all.
The world is changing. A lot of PR professionals are having to change the way that they work and deal with the online world but let’s not forget that we are not the only cog in the mechanism that are going through this evolution. So are journalists.