I have been playing with Posterous over the past couple of days and I have to say I like it. Posterous lets you post anything online really fast simply by using email. It has the look and feel of a blog but you simply get your photo, video, audio file, documents or links and email them to email@example.com and the site replies back to you instantly to let you know that the blog has been updated.
I have seen a growing trend for people sharing the links they find on Twitter by posting link after link on their blog inbetween interesting content they have written. I generally feel this feels cluncky and ugly but I understand why people have done it. You have found some cool things online that you want to share with your network, so why not post it.
I think that Posterous fits perfectly in the middle ground. I personally plan to use Posterous as a virtual scrap book for images, videos and any other files that I want to share with people while continuing to use Twitter and wordpress as my blogging platforms of choice.
I read a great post on The Next Web by Martin Bryant which lists some great ideas for ways to use Posterous:
As a blog
Use it to update your existing blog
Use it to post anything almost anywhere
Use it to work as a group in private
Use it as a podcasting platform
Use it as a ‘Web Scrapbook’
This is such an easy platform to use and I think that any marketing manager could find a reason to use it to help promote collateral that the company is putting out into the public domain. What do you think? Is it one more platform that you won’t use or will it replace something else in your online world?