I was catching up on some blog reading while Mae was sleeping and saw an interesting post on the Savoo blog which stated that with nearly two thirds of Brits expected to increase their leisure spending as a consequence of the 2010 FIFA World Cup. It then used these figures to suggest that World Cup Widows shouldn’t feel left out, and offered some ideas on some more exciting ways to spend their hard earned cash during the course of the World Cup, such as afternoon tea, 2 for 1 pamper days or a new outfit.
The reason I liked this story was because it has the basis of what makes a good story. Readers of this blog will be familiar with our mantra at Berkeley PR – bad news, topicality and human interest – these are what makes an interesting story. If Savoo had simply sent out a press release about its latest discount code on afternoon tea no one would have been interested, but by linking in the World Cup widow you can start pulling on heart strings of the ignored wife/girlfriend, incorporate topicality and offer some human interest.
Too many companies get too concerned about announcing the latest deal or the launch of something and actually forget about the story. People don’t care about the launch of Y or X but if you are creative and build a story that incorporates the holy trinity listed above you can generate interest in the launch of Y and X.
I wonder if their next list will be some ideas to help cheer up all the disillusioned footie fans after Sunday’s woeful display.
On one of my most recent meetings one of my clients turned to me and said “wow Paul, I didn’t realise that you knew short hand. When and where did you learn that”. Now, I have always wished I could write using shorthand but unfortunately this is not a skill I have ever learnt. In stead what my client perceived as shorthand was in fact my almost child like scribbling.
I thought of this comment when I saw a new product by the Pilot pen company called Pilothandwriting. In essence, you print out a template, write the corresponding letters in each box and then upload your filled out template back to the site. Once you have done this you can then create emails using your own handwriting as the font….not much use for me but still quite cool.
With phones and traffic set to grind to a halt at 3pm today when England kick off against Slovenia in the World Cup how many press releases are being written today counting the cost to UK businesses? I wonder how many news desks are being called this morning with stats about how many people will be skiving off so they can watch it with their mates at the pub?
At Berkeley PR, an office dominated by women who aren’t too fussed, it isn’t such a problem. Those of us who want to watch the game, and I include myself in that number, have been in the office for a couple of hours early to ensure that our clients still recieve the level of output they expect. My colleague Jo Jamieson, who hates football, has even got into the swing of things by bringing in cupcakes with St Georges flags on top. Surely a good omen.
Good luck England!
Manchester United fan James Kelliher
The PR Week top 40 tech PR agencies league table came out this week and it was good to see my old mate James Kelliher and former agency Whiteoaks doing so well. They saw an impressive 41 per cent growth last year so big congrats to James, Gill and the rest of the team there. I know how hard they all work.
One look at the table shows a name missing……Berkeley PR. We are all massively dissapointed at the office that we were not included in the table this year as we have won a raft of new clients and were excited about seeing where we featured on the table.
Unfortunately, it would appear there was a mix up at both ends and our completed form wasn’t registered, which is a real shame. From looking at our figures I believe we would have appeared between 10th and 15th place. That said we like a challenge and I have thrown the gauntlet down to our team to crash the top ten. Watch this space.
Type World Cup into Google
….and I am delighted. The poor staff of Berkeley PR have had to endure my increasingly excitable behaviour as the start of the world’s greatest tournament has approached us. It is everywhere, especially Twitter, where conversations range from the fed up to the excited. Even Google have got in on the act with its Gooooooooal at the bottom of any search for World Cup. which I liked when I saw it this week.
Anyway, good luck to England today against the US and let’s hope this is a World Cup to remember.
This may stifle all of your creativity but I found this link to a free online document that provides 102 pre-written blog headlines by Chris Garrett. Scrolling through I recognised a couple of them from some blogs I have read over the past few months.
I’m not sure if I agree with this process but if it saves some of you time and gets more people blogging or acts as a way of focusing on getting to the point then I’m happy to share.
Almost a year ago I wrote on this blog about another Paul Stallard who had contacted me. Paul is a PR photographer who has worked for the Western Daily Press as their district Wiltshire photographer and has set up working for himself supplying photography and video for companies, PR outlets and of course also doing portraits and weddings.
I said last year that I would include a link on this site when his website was live and I am a man of my word. If you are looking for a PR photographer in and around Bristol, Bath, Calne, Chippenham, Swindon and the South West then why not give the other Paul Stallard a call. Click here to visit Candit Picture