Archive | January, 2011

PR top tip

28 Jan


The main ethos of online is sharing for free. This is something we have always done at Berkeley PR as part of our sales drive. We do this by giving our prospects a free PR tip every month. There is no hard sale, just a light touch point where we provide them with something and in return, ask only that they remember us.

This month the top tip became a video and I’m affraid that Chris will have a whole bloopers DVD by the end of the year. That said, I think it works increadible well. Let me know what you think and make sure you watch the clip to the end…it’s only about a minute long.

Tags: , , ,

Free media monitoring tool

23 Jan


Media monitoring is a constant issue within all PR agencies. There are a variety of companies that offer this service both on and offline and although some are better than others, unfortunately I have never found one that I would swear by. We always use Google alerts as a backup but we have also started using another free service which I have to say that I am impressed by.

Press monitoring service Press Index has launched a free online media monitoring service called Pickanews. It is totally free of charge and alerts you if any of your clients or competitors has been mentioned in print, blogs, websites or even on the TV/radio. I have been using the service for the past few months and I have to say that I am impressed.

It works on the same premise of Google alerts, where you simply input the words you want to monitor the media for and the frequency that you would like to receive alerts. Easy as that, and an excellent service.

Let me know what you think.

Tags: , , ,

PR jobs

22 Jan

PR jobs

Berkeley PR is continuing to look for new people to join its young and vibrant team. After a string of wins we are looking for people at all levels – account managers, senior account execs, account execs and trainees.

If you are interested ina  new challenge, fed up of the hustle and bustle of London or want to work with big name clients then please don’t hesitate to drop us a line with your CV. Berkeley PR is based just outside of Reading at junction 11 on the M4.

Do it yourself PR

22 Jan
photo by Paul Stallard

PR Week

At Berkeley PR we have a team that is set up to do the PR for the agency as we are strong believers of doing what we preach. The team are responsible for driving our social media strategy as well as finding opportunities for the agency to appear in the media. Sounds like common sense doesn’t it but I genuinely think we are in the minority within our industry.

There are a number of people who conduct substantial self promotion but I have rarely come across an agency that actually does its own PR on a full time basis. The team at Berkeley PR have to provide me as the client a weekly update report, conduct face to face meetings and provide me with briefing documents ahead of any interview opportunities. The account is given a monetary value which provides the team with goals and targets and this is taken out of their personal targets.

By running the BPR PR account as a client it allows us to see what it feels like to be one of our clients and to sit on the other side of the fence. This has been a great experience and allowed us to refine how we work with our clients with positive results.

It has also generated some great results. This week alone a letter I wrote appeared in The Sun, we had two hits in PR Week and some comment in PR Moments.

Are we alone or do other agencies do anything similar?

Tags: , , ,

Happy New Year

12 Jan


A rather balated but still heart felt Happy New Year to everyone out there in the blogosphere.  2010 ended with a crazy couple of months – Mae celebrated her first birthday, I took over the day to day running of Berkeley PR, we kicked off a stream of new clients, added seven new members to the Berkeley PR team, moved house and fitted in a trip to Moscow. Who said the PR world was ever dull.

Anyway, I have just about regained the ability to type after the long Christmas break and wish you all a prosperous and successful 2011.

Tags: , ,

Follow

Get every new post delivered to your Inbox.

Join 3,300 other followers