Following on from Friday’s post I thought I would ask myself what is the most annoying thing a PR can say to a journalist? I’m sure most people would say the number one would be: have you received my press release?
I also think that a contender would be one that not many PR people would be aware of. I have spoken to a number of journalists over the past few month since one told me this little gem and they have all backed it up. One of the most annoying things a PR pro can say to a journalists is…..”I used to be a journalist myself so I understand the pressures you are under”. The reaction may be an interested nod and oh did you but what they are actually thinking is “yes but you aren’t one now are you? Instead of being a journalist you decided to chase the dollar and join the dark side and now you want to rub it in my face you $%*&@~$£ $@*%!!!
Am I wrong or have I just been speaking to the grumpier element of our industry?