Comments on: Is McDonalds the Dr Evil of the blogging world? http://paulstallard.me/2012/05/08/is-mcdonalds-the-dr-evil-of-the-blogging-world/ Digital, Technology and consumer PR blog covering all things relating to PR, AR and social media by Paul Stallard. Fri, 03 May 2013 12:25:33 +0000 hourly 1 http://wordpress.com/ By: This Week’s PR News | PR-Minded http://paulstallard.me/2012/05/08/is-mcdonalds-the-dr-evil-of-the-blogging-world/#comment-1758 Wed, 30 May 2012 04:56:39 +0000 http://paulstallard.wordpress.com/?p=1893#comment-1758 [...] Is McDonald’s The Dr. Evil of the Blogging World   - McD’s not-so-ethical approach to build a community of bloggers [...]

]]> By: Stuart http://paulstallard.me/2012/05/08/is-mcdonalds-the-dr-evil-of-the-blogging-world/#comment-1716 Tue, 15 May 2012 13:36:45 +0000 http://paulstallard.wordpress.com/?p=1893#comment-1716 Interesting point Paul. As a low key, do it for myself blogger, I am constantly amazed by how avaricious many bloggers are. Even people who I have followed and respected for some time seem to lose all sense of, well, sense as soon as they are offered an incentive or reward. Most of these people are not trained journalists and probably don’t think twice about issues such as independence or transparency. I’m not saying that only hacks can write good blogs – that’s patently not true. I just wish people were a bit more focused on the value of their content rather than the value of the freebie they’re offered. As soon as you’ve said yes once, it’s tough to say no next time.
I was recently privvy to the results of some marketing awards and both clients and agencies positively crow about the value of the free publicity they get from blogging campaigns. They know what it’s really worth.
Don’t sell yourself so cheap bloggers. Or maybe just don’t sell yourself.

PS I’ve just noticed how incongruous my high-mindedness looks next to my latest blog entry on toilet training. Oh well, keeping it real!

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