I was shown the video above by one of our partners and I wanted to share it as I think it is superb. The lad in the clip has learnt how to say the same line in a variety of different languages to help him sell his fans.
So, why do I think this is relevant for PR professions?
- Know your audience. One pitch won’t fit all even if you are selling in the same story. Tailor each pitch to the specific person you are speaking to and you will always get a better result.
- Know your pitch inside out. If you sound like you are reading a pitch or are uncertain about what you are talking about you will almost certainly fail. Understand what you are offering, why the person you are talking to should be interested and be ready to answer a couple of questions should you get their interest. You don’t have to be an expert (that is the client’s job) but you do need to know enough to show you understand the subject matter.
- Be confident and smile. If you smile when you speak people can hear it. If you are bored and miserable it comes across in the tone of your voice. If you sound excited and happy people will always be more open to let you finish your pitch. If you sound bored then the likely hood is that others will be too.