I have seen a couple of clever PR stunts over the past couple of weeks. The first being the Paddy Power campaign at this years Ryder Cup. I literally love this and just wish there was a company that could do this type of sky writing in the UK. If there is please let me know.
The second is a video from Bodyform in response to a post on Facebook (which is probably fake but who cares). The fact that I am writing about it on this PR blog, that is has had some many likes and that people have shared on their social media just goes to show how clever this stunt is. I love them both.