PR Week has launched the PR Week 150 league table which celebrates the top 150 PR consultancies in the UK. Last year my agency, Berkeley PR, recorded a high place of 80 which we were all really proud of. This year we rocked in at 68! That is a whopping 12 places we have jumped. This now means that Berkeley PR is (according to PR Week) the ninth most successful agency outside of London and we stand at number 32 in the league table of independent agencies. I’m delighted with this.
To put the results in context, PR Week reported:
the average growth in fee income of the agencies in PRWeek’s Top 150 PR Consultancies table has dropped to eight per cent from 11.5 per cent last year.
But it is the mid-sized agencies that have been hit the hardest: ten of the 11 consultancies showing a double-digit decline in income are sitting between £1m and £3.5m in total fees. Agencies in the corporate, public affairs and healthcare sectors saw the biggest increases in income as a set. But the consumer sector was far tougher, with respected agencies such as Frank PR (down 21 per cent), The Red Consultancy (down seven per cent) and Splendid (down 10 per cent) all significantly down on last year.
In this climate, I’m proud to shout to anyone that will listen, that Berkeley PR’s fee income grew by 28% on what had already been a record previous year!
Why has this happened? A number of reasons. Clients and employees have embraced our storytelling approach to communications. We have a stable team that provides both clients and the agency with continuity, which in turn delivers great results. We have hired a mix of brilliant new faces and promoted from within to ensure we have the best people doing the best job.
The other main reason is unity and clarity. The team are all focused on the goal of delivering fantastic work we can be proud of and growing our agency into something even more special. No distractions. This is all we live and breathe.
Congratulations to all my colleagues. I’m proud of you all.