Source Matt Seymour
On Sunday I was lucky enough to get a ticket to this years Community Shield match at Wembley. I took my good ol Dad and met with the MD of Pink Liquorice Matt Seymour at Baker Street. As we came out of the tube looking for a place to grab a cheaper beer than at the mighty stadium, we heard the familiar sound of football fans singing.
We all looked at each other and smiled thinking this is exactly what we were looking for and headed for the noise. Unfortunately, as we turned the corner we saw that the singing was in fact coming from several thousand supporters wearing a different coloured shirts to our good selves. A different pub was quickly found.
It made me think about PR (as everything in my life does). It goes to show that a lot of noise can be good but only if it is the right noise, the same can be said with coverage.
Sometimes a few quality well placed pieces of coverage can be far more interesting and successful than a lot of noise talking about the wrong thing or in the wrong place. I would argue that one piece of quality of national coverage will always be more well received than 10 pieces of trade coverage. Do you agree?
View Paul Stallard's profile
