Source: Dan Oliver
This weeks Meet the Media interview is with Dan Oliver, editor of web design magazine, .net. Dan also writes his own personal blog, http://www.willwriteforfood.co.uk, which he asked me to mention so that he would update it.
One of the tips Dan provides, is about not forgetting the junior members of a publication as they are the future editors of magazines. He also makes an interesting point that he doesn’t believe that the route of bad PR is the people on the end of the phone but in fact their bosses who have advised them badly.
Paul Stallard: Have you ever done any PR work and if yes what was the experience like?
Dan Oliver: I don’t really know how this happened, but there was a time when I considered a move into PR. I was offered a job at a place up in Manchester, but eventually decided to to turn it down. I’ve got a lot of respect for people that work in PR, because I know I would really struggle to write something creative about an inkjet printer.
PS: Do you think that most PR professionals read the titles you write for before contacting you?
PS: How has the increase of social media affected traditional journalism?
DO: When it comes to the definition of journalism, I have a bit of a bee in my bonnet about blogging, and it’s very hard for me to talk about this subject without being accused of hubris. My honest opinion is that putting a blog on the net and writing some entertaining copy does not make you a journalist.
I trained as a journalist for three years at University, and did various work placements on newspapers for another two. In that time I learned about fact checking, staying on the right side of the law, ethics, story structure, interview technique, and many other skills that take time to learn. Continue reading