With more and more news sites looking to monitise their online presense I was interested to read about BreakthePaywall! which has arisen to counter the organisations looking to increase revenues from online news. On its site, BreakthePaywall! describes itself as a free add-on for Internet Explorer that simplifies using the various methods for circumventing website paywall restrictions.
BreakthePaywall! is designed to work solely on those websites that initially allow you to view free content but after doing so, for example, 3 times, then ask you to register and/or pay to view any further content within the website. BreakthePaywall! will also work with sites that allow full access when viewed from news aggregation search sites.
Although this isn’t a major threat to news sites it is a reminder that internet users are always developing and looking for new ways to get news for free. I will be watching to see if this site survives or is replaced by another similar tool. I’m sure it won’t be the last such site to raise its head but what will be interesting to see is how the media strike back or survive this potential set back.