Media monitoring is a constant issue within all PR agencies. There are a variety of companies that offer this service both on and offline and although some are better than others, unfortunately I have never found one that I would swear by. We always use Google alerts as a backup but we have also started using another free service which I have to say that I am impressed by.
Press monitoring service Press Index has launched a free online media monitoring service called Pickanews. It is totally free of charge and alerts you if any of your clients or competitors has been mentioned in print, blogs, websites or even on the TV/radio. I have been using the service for the past few months and I have to say that I am impressed.
It works on the same premise of Google alerts, where you simply input the words you want to monitor the media for and the frequency that you would like to receive alerts. Easy as that, and an excellent service.
Let me know what you think.
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