not arrogant, just better

paul stallard's pr blog

Posts Tagged ‘PR’

PR Week 2014 Shortlist – my experience as a judge


Written by Paul Stallard

This week PR Week announced their shortlist for the 2014 awards, which I am delighted to say Berkeley PR has been listed in the best tec...

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What do you think of the new @berkeleypr website?


Written by Paul Stallard

A fear most PR consultants have is that their client will utter the following words ‘we have a new website. Can you write a press releas...

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@PRCA_UK Awards 2014 – just call me the judge!


Written by Paul Stallard

I am delighted to have been asked to become a judge for the forthcoming PRCA awards. Being passionate about our industry, it will be great...

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The most important thing to remember when venue checking


Written by Paul Stallard

A colleague of mine was checking a potential venue last week we might be using and I sat down and asked for a list of the things she was go...

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Simple ideas have more impact


Written by Paul Stallard

I was re-reading Jon Steel’s book Perfect Pitch (worth reading) the other day and wanted to share a quick passage that I particularly lik...

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Saturday 31 May is @TheBigMatchCo day in Reading


Written by Paul Stallard

http://www.youtube.com/watch?v=TPcs-efpICQ Berkeley PR supports the Thames Valley and Bristol Byte Night events by sleeping out, sitting o...

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Bill Bernbach’s secret to grabbing attention


Written by Paul Stallard

The respected advertising man Bill Bernbach once said ‘you can say the right thing about a product and nobody will listen. You’ve got ...

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The secret of great PR by Steven Spielberg


Written by Paul Stallard

I read an interesting interview the other day with Steven Spielberg. He was asked what his secret of success was to which he replied: I ma...

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#PRjobs in Reading and Bristol @BerkeleyPR


Written by Paul Stallard

[caption id="" align="alignnone" width="640"] PR jobs at Berkeley PR[/caption] At my PR agency we are recruiting for a number of roles in b...

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New Business – what I have learnt this year


Written by Paul Stallard

[caption id="" align="alignnone" width="655"] New business[/caption] New business is the lifeblood of growth and requires a structured appr...

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Are memories are better than money when it comes to rewards?


Written by Paul Stallard

[caption id="" align="alignnone" width="500"] Memories[/caption] Often when people go that extra mile in the office I like to reward them. ...

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The leader must have…


Written by Paul Stallard

[caption id="" align="alignnone" width="549"] Leader[/caption] I am always striving to improve my leadership skills and recently read this ...

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10 points that form the foundation of @BerkeleyPR culture


Written by Paul Stallard

[caption id="" align="alignnone" width="244"] Berkeley PR culture[/caption] The representation of what a PR agency stands for, how it behav...

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Have you ever run a 360 review?


Written by Paul Stallard

[caption id="" align="alignnone" width="600"] 360 review[/caption] Last year my mentor Noel Pentose ran a 360 review of my performance as a...

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Are you the teaching hospital of the communications world?


Written by Paul Stallard

  [caption id="" align="alignnone" width="800"] Teaching quote[/caption] The cold harsh reality of working in the communications busi...

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Cheap shoes = bad at PR


Written by Paul Stallard

[caption id="" align="alignnone" width="320"] Bad shoes[/caption] The headline above is bollocks but when I was a trainee PR exec I was tol...

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A simple thank you can get you free PR


Written by Paul Stallard

[caption id="" align="alignnone" width="388"] Free PR[/caption] Over servicing happens in every PR agency. Everyone has a favourite client ...

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How to get that first dream job in PR


Written by Paul Stallard

[caption id="" align="alignnone" width="372"] Be nice[/caption] I am always interviewing people for roles at Berkeley PR. I quite enjoy it ...

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How to increase your creativity by 45%


Written by Paul Stallard

My dear wife bought me a potted bamboo plant for my desk after she heard me complaining about how untidy my office was a few weeks ago. I ...

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Illegal to respond to emails after 6pm – sound good?


Written by Paul Stallard

  [caption id="" align="alignnone" width="500"] Relax - it is after 6pm![/caption] Further to the whitepaper on the new rules of inte...

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Taking responsibility


Written by Paul Stallard

[caption id="" align="alignnone" width="511"] responsibility[/caption] I was talking to one of my account managers the other day about how ...

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