I saw on the Guardian yesterday that the brilliant Cadbury’s Dairy Milk commercial featuring a boy and girl with “dancing” eyebrows has been named the public’s favourite TV advert of 2009. I know this doesn’t have anything to do with PR but it is a brilliant example of how a digital advert can gerate a buzz online for a brand. According to the news piece the advert has been watched 200,000 times on its site this year – and another 5m times on YouTube. Below is the top ten according to tellyads.com:
1. Cadbury: Eyebrows
2. Comparethemarket.com: Comparethemeerkat.com
3. PG Tips: It’s The Taste
4. Churchill: Rolf Harris
5. Change4Life: Eat Well, Move More, Live Longer
6. Maltesers: Tiny Jeans
7. GoCompare.com: Only A Tenor
8. Vodafone: If I Ruled The World
9. Aviva: Green Army
10. EDF Energy: Eco20:20
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