not arrogant, just better

Paul Stallard's PR Blog

at the seaside

Relax, it is year end


Written by Paul Stallard

Like many other PR agencies yesterday was the last day of Berkeley PR's financial year. The past three months have been fr...

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at the seaside

Relax, it is year end

Like many other PR agencies yesterday was the last day of Berkeley PR's financial year. The past three months have been fraught at times ...

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no

Don’t just ask a client what they want…..tell them what they want!

A lot of PR professionals I talk to often forget a very basic element of our jobs. To consult. Hitting KPIs and keeping clients happy...

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Harry-Hill-Fight-AP-WDC5

Is PR a science or an art form?

Last week I was sat in the most recent PRCA PR council meeting where we were discussing the progress of our task groups. One of the team...

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brave

Make mistakes and be brave

The retail ‘turn-around’ specialist Allan Leighton suggested that you are only right two thirds of the time. That means you get it w...

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fresh eyes

Do your communication plans need some vuja de?

Have you ever heard of vuja de. I hadn’t until recently. In short, vuja de is the reverse of déjà vu. It takes the déjà vu conc...

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bullshit

Do you tell your boss the good, the bad and the ugly?

My wonderful wife often pulls me up for PRing her. For example, this is an excuse I tried to get away with recently: “I rarely go out ...

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Sick-Of-Being-Miserable

Is PR really a terrible industry to work in?

Sat on the train a couple of weeks ago, I picked up the Evening Standard and found a feature on Matthew Freud. Apart from the fact that ...

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whats-the-difference

What is the difference between the PRCA and the CIPR?

I have a secret. Despite being a member of the PRCA PR Council until a week ago I couldn’t tell you the difference between the PRCA and th...

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Superbrands

How do you become a Superbrand?

Following the launch of the Superbrand 2015 results people up and down the country have been discussing who is and more telling, who isn...

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Confused-Twitter-Bird

Why don’t you ask questions on Twitter anymore?

Look at the Tweets you have posted over the past month. How many have been questions for your followers? I bet that the answer is very f...

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