not arrogant, just better

Paul Stallard's PR Blog

improve PR

Do you know your business weak point?


Written by Paul Stallard

A few months back I sat down to write Berkeley PR’s strategic plan for the forthcoming (now current) financial year. Ra...

Read more
improve PR

Do you know your business weak point?

A few months back I sat down to write Berkeley PR’s strategic plan for the forthcoming (now current) financial year. Rather than base ...

Read more
sweets_2623400k

How to write a sweet PR pitch

When ever I chat with journalists I often hear about how poor some PR people are at responding to Response Source. Generic responses that ...

Read more
dilbert

Why employee satisfaction surveys aren’t a waste of time

This was the second year that Berkeley PR completed an employee satisfaction survey of every member of the team. Every employee anonymou...

Read more
barrier

What are the barriers to change?

Last week I wrote a post about  a seminar I ran on the fear of change. The second half of my presentation was inspired by the work of Jas...

Read more
brand_storytelling

Does storytelling work?

One of my team shared a infographic on brand storytelling from Headstream with me this week. I rather liked it. It illustrates something...

Read more
janet-leigh-psycho-fear

Metathesiophobia – the fear of change

Last week it was Berkeley PR’s Summer QRM (quarterly review meeting) and a celebration of hitting, no smashing, our targets for the fi...

Read more
at the seaside

Relax, it is year end

Like many other PR agencies yesterday was the last day of Berkeley PR's financial year. The past three months have been fraught at times ...

Read more
no

Don’t just ask a client what they want…..tell them what they want!

A lot of PR professionals I talk to often forget a very basic element of our jobs. To consult. Hitting KPIs and keeping clients happy...

Read more
Harry-Hill-Fight-AP-WDC5

Is PR a science or an art form?

Last week I was sat in the most recent PRCA PR council meeting where we were discussing the progress of our task groups. One of the team...

Read more
brave

Make mistakes and be brave

The retail ‘turn-around’ specialist Allan Leighton suggested that you are only right two thirds of the time. That means you get it w...

Read more